2015MEDIA KIT

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The one and only media in China spectrums from business to fashion industry. BAZAAR MEN
STYLE and BAZAAR MEN BUSINESS target top business elites and now have the highest reading
rate. These two monthly issues fully cover the group which has relatively high consuming capability.
IPAD + SOCIAL MEDIA + APP
Multi-choices directly interacts with enormous users.
Strong market promotions are plainly forging ahead.
Creative activities have accurately effected on marketing. 
Business leaders, international superstars, fashion pioneers, art masters, entrepreneur heroes
BAZAAR MEN
中国唯一一个横跨商业与时尚领域的媒体品牌
汇聚 这个时代最有价值的人与事
吸引中国各界精英人群
呈现独一无二的品牌价值
《芭莎男士 品位版》+《芭莎男士 商业版》
两本月刊覆盖中国最具消费力的高端读者群
PAD版杂志+社交媒体+APP
多屏互动 直击海量定位用户
市场推广强势夺人 创意活动精准营销
商界领袖  演绎巨星
时尚先锋  艺术大家  创业英雄……

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两本独立月刊
《芭莎男士 品位版》
《芭莎男士 商业版》
 两本独立半年刊
《芭莎男士 品位全书》
社交媒体+视频专区+APP
形成线上整合资源
品位成功年度人物 
商业新青年 系列巡展
 三大创意活动
创造强势媒体集群效应
BAZAAR MEN STYLE, BAZAAR MEN BUSINESS( two independent monthly issues ),  BAZAAR MEN STYLE
BIBLE ( semiyearly issue), social media, video zone and APP are made to integrated resources.
The cluster of annual major events such as BUSINESS YOUTH, exhibitions, BAZAAR MEN 'MEN OF THE
YEAR' and creative activities for key users produce cluster effect and consequent competitiveness.
2015 All in position

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It is on sale on the irst day of each month and it fulills men's pursuits of quality lives. 
BAZAAR MEN STYLE inds joy in life and leads people to go for luxurious lifestyle through major
contents such as fashion, plaything and LOHAS.
BAZAAR MEN STYLE
A TEXTBOOK FOR ALL ELITES
TO IMPROVE PERSONAL STYLE.
每月1日上市
全方位满足一个男人最具品位的生活追求
时装+玩物+乐活
发现生活乐趣  引导消费潮流

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The most interesting access to fashion, multi-perspectives on fashion culture.Wise recommendations for new fashion items
FASHION
From fashion trends
to brand culture.
From new items to pragmatic
tips for wearing.
为精英男士提供
多角度解析时装文化
最有趣的时装阅读
为经营男士提供
睿智的新品推荐
搭配的升级指南

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玩物
Test Drive breaks professional boundaries and demonstrates quality life.
Watch Mind can let you understand watches more and purchase wisely.
The latest electronic products introduction and selected cool ways to play
with new technology.
PLAYTHING
Let men play with better quality.
Let men play with greater value.
品位“试驾”
打破专业界限 彰显品质生活
读“风度表情”
让你更懂腕表  更明智选购
探索“科技世界”
了解最新电子产品
掌握新潮流科技的炫酷玩法

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Take the premium wine and savor the amazing cuisine.
Into the world most visited tourist resorts.
Sports and adventure, wild dreams.
To learn a variety of life attitudes through BAZAAR MEN igures and their stories.
Smart art collection, professional art exhibition guide.
Serious counsel and thoughtful advice on grooming
and skin care for living in this modern society.
LOHAS
More devoted life experience.
More cozy life control.
读懂你的杯中酒
品位你的盘中餐
以最具品位的姿态迈向
全球最诱人的旅游胜地
运动与冒险，收放自如的野性梦想
读品位人物，看趣味人生，
了解多样生活态度
聪明的选择艺术收藏，
专业的游历艺术展览
理容与护肤，
看脸的时代中最贴心的指导

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In 2015, BAZAAR MEN covers
a huge target group of
high end business elites.
2014年CBES平均每期阅读率No.1
时尚男刊--平均每期阅读率对比
(2014年CBES)
2014 No.1 average per issue reading rate from CBES
《芭莎男士》用户群体自身的奢侈品牌消费品位
BAZAAR MEN users' attitude to luxury brands.
《芭莎男士》用户去年
平均家庭税前年收41万元
《芭莎男士》用户去年平均家庭税前年收入
Average family annual income of BAZAAR MEN
users (before tax)
《芭莎男士》用户私家车拥有情况
Private car usership
《芭莎男士》用户住房拥有情况
Private property usership
《芭莎男士》用户群体多为商界领导者
《芭莎男士》用户最高职位分布
The highest job position distribution of BAZAAR
MEN users
《芭莎男士》用户学历水平集中在本科以上，
所占比例为74%。
《芭莎男士》用户学历分布
Qualiication distribution of BAZAAR MEN users.
《芭莎男士》用户多为年轻有为、
高学历的商务精英
《芭莎男士》用户高度集中在25-44岁年龄层，
所占比例为74%。
《芭莎男士》用户年龄分布
Age distribution of BAZAAR MEN users.
《芭莎男士》商务精英用户，经济基础雄厚
《芭莎男士》用户去年平均个人税前年收入25万元。
《芭莎男士》用户去年平均个人税前年收入
Average personal annual income of BAZAAR MEN
users (before tax)
7.49%
6.50%6.49%5.85%4.52%
芭莎男士GQELLEMEN男人风尚时装男士版
服装汽车手表化妆品香水珠宝红酒
45-54岁
21%
40万－49.9万
8%
20万－29.9万
24%
30万－39.9万
13%
12万－14.9万
12%
60万－99.9万
10%
50万－59.9万
9%
40万－49.9万
14%
30万－39.9万
21%
2－3套
49.79%
20万－29.9万
23%
部门主管人员
7.14%
部门总监／经理
50.77%
其他管理职位
1.85%
15万－19.9万
20%
50万以上
6%
12万以下
17%
硕士及以上
10%
本科双学位
13%
本科
51%
大专以下
2%
大专
24%
55岁以上
3%
100万以上
6%
20万以下
17%
3辆及以上
1.32%
4套及以上
2.14%
无
0.22%
1套
47.85%
2辆
22.34%
1辆
69.84%
无
6.50%24岁以下
2%
25-34岁
35%
34-44岁
39%
《芭莎男士》用户群体坐拥高生活品质
BAZAAR MEN users have the highest life quality.
一定要奢侈品牌
Must have
倾向于奢侈品牌
 Prefer to
（正副）董事长／总经理
总裁／首席执行官
CEO／董事／厂长
50.77%
所有数据均来自CTR央视市场研究股份有限公司的CBES数据库产品
35%
45%
63%
47%
52%
56%
46%27%
34%
28%
29%
28%
25%
21%28%
23%19%29%18%
11%

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拥有2辆以上私家车
Two private cars owner or above.
芭莎男士   10.77%
ELLEMEN睿士   9.78%
智族GQ    7.90%
时装男士版    6.79%
男人风尚    6.04%
私旅入住四星级以上酒店 
Stay at above 4 star hotels for leisure trip.
芭莎男士   12.38%
ELLEMEN睿士   9.39%
智族GQ    8.57%
男人风尚    7.53%
时装男士版     6.33%
过去一年参加健身俱乐部 
Member of a gym for the last year
芭莎男士   13.55%
ELLEMEN睿士   10.87%
智族GQ    9.78%
男人风尚    9.40%
时装男士版    6.73%
拥有1万元以上腕表
10,000 worth hand watch owner or above.
芭莎男士   15.99%
ELLEMEN睿士   10.94%
男人风尚    10.88%
智族GQ    8.23%
时装男士版    6.89%
拥有两套以上住房
Two private properties owner or above.
芭莎男士   8.42%
ELLEMEN睿士   6.18%
智族GQ    5.95%
男人风尚       5.64%
时装男士版    4.42%
BAZAAR MEN fully covers the
group which has relatively high
consuming capability.
所有数据均来自CTR央视市场研究股份有限公司的CBES数据库产品

---------------------------------

Excellent marketing promotions fully attract
key brand audience. Meanwhile, ordering small
sized events with better privacy could also target
opinion leaders. The cluster of annual major
events such as BUSINESS YOUTH, exhibitions,
BAZAAR MEN 'MEN OF THE YEAR' and creative
activities for key users produce cluster effect and
consequent competitiveness.

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The most creative brand brochure
Customized fashion stories
Powerful recommendations on consumption
Exclusive celebrity report
Unique creative projects
Global resources
Top production team
最具创意的品牌专刊
量身打造的时装故事
最具消费指导的品位推荐
独家的名人体验

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与芭莎男士精英俱乐部20万高端会员打通。
1,000,000
200,000
微博近，
BAZAAR MEN its own social account has most active, inluence users among all male fashion medias.
With millions of followers on weblog and 200 thousand fans on wechat which easily connects BAZAAR
MEN ELITE CLUB to new memberships.
YOUWEEK, it provides everyday’s outit recommendation for men according to daily weather.
Until now, it has 200000 download in IOS and android system. Overall, it serves every man who
pursues fashion in life.
Cover over 100 thousand cities all over the world.
Millions of well selected outit photos.
High enthusiasm.
High participation.
Multi-functions such as time management, career fortune, etc.
Social marketing
High Speech,
creative interaction.
《芭莎男士》拥有活跃的、
最具影响力的社交媒体帐号
微行，根据气温、地理位置及您的个人喜好提供出行着装建议覆盖全球
10万城市，精选百万张穿搭图片，热情度最高，参与感最强的时尚社区，
更有日程管理、职场运势等特色功能。
一切只为每一位爱好时尚，希望时尚的男士用户量身打造。
（IOS及安卓总下载量250,000）
—Enjoy Your Life On Your Terms
粉丝
关注
微信

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Professional publishing
Fully coverage
1
2
3
4
5
11
6
7
8
10
9
13
14
12
1.黑龙江HeiLongJiang 2%
2.辽宁LiaoNing 6%
3.北京Beijing 23%
4.天津Tianjin  2%
5.山东Shandong 4%
6.陕西Shanxi  2%
7.四川Sichuan 6%
8.重庆Chongqing2%
9.湖北Hubei2%
10.江苏Jiangsu 9%
11.上海shanghai20%
12.浙江Zhejian9%
13.湖南Hunan 3%
14.广东Guangdong 10%
订阅及赠阅 Subscription 35%
零售 Retailing 65%
目标发行量Target circulation:
700000册
时尚迅达发行公司—中国拥有最广泛深
入发行渠道的专业发行公司
专为《芭莎男士》高端读者群度身定做的
特有发行策略和监督机制终端
Distributor- Offering the most extensive sales outlet
Distribution is tailor-made exclusively to attract eligible
readers.
发行区域
城市分布
中心城市
北京、上海、广州、深圳
一级城市
杭州、南京、成都、重庆、沈阳、大连
二三级城市
哈尔滨、西安、昆明、厦门、青岛等
Major cities: Beijing, Shanghai, Guangzhou, and
Shenzhen
First tier cities: Hangzhou, Nanjing, Chengdu,
Chongqing, Shenyang, Dalian ect.
Second and third tier cities: Harbin, Xi'an, Kunming,
Xiamen, Qingdao
Areas in circulation
Urban distribution
北京Beijing    23%
上海Shanghai     20%
广东Guangdong    10%
浙江Zhejiang     9%
江苏Jiangsu      9%
辽宁 Liaoning     6%
四川 Sichuan     6%
山东Shandong     4%
湖南Hunan     3%
重庆 Chongqing     2%
湖北Hubei     2%
黑龙江Heilongjiang    2%
天津Tianjin     2%
陕西  Shanxi                                                                                        2%

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版位  Position   RMB  USD
广告价格及操作表
PROFESSIONAL DISTRIBUTION
AND COMPREHENSIVE COVERAGE
Double page spread
dimensionsFull page
dimensions
全页尺寸: 275X214mm
全页出血尺寸: 285X224mm
跨页尺寸: 275X428mm
跨页出血尺寸:285X438mm
2015.1  2015.1.1 2014.12.6 2014.12.15
2015.2  2015.2.1 2015.1.6 2015.1.15
2015.3  2015.3.1 2015.2.6 2015.2.15
2015.4  2015.4.1 2015.3.6 2015.3.15
2015.5  2015.5.1 2015.4.6 2015.4.15
2015.6  2015.6.1 2015.5.6 2015.5.15
2015.7  2015.7.1 2015.6.6 2015.6.15
2015.8  2015.8.1 2015.7.6 2015.7.15
2015.9  2015.9.1 2015.8.6 2015.8.15
2015.10  2015.10.1 2015.9.6 2015.9.15
2015.11  2015.11.1 2015.10.6 2015.10.15
2015.12  2015.12.1 2015.11.6 2015.11.15
Month Publication Date Contract Due Material Due          
月份 出版日  合同截止日   物料截止日                
出版日期 Publication date
BAZAAR China is one sale monthly from the 1st of the preceding month.
印刷方法Printing Process
BAZAAR China is printed using the most advanced 4/C web offset printer, screen line 175lpi
特殊制作 Special Orders
All special order are available on a contract basis, negotiated separately and may not be cancelled.This
includes but is not limited to different sizes or special production treatments, such as gatefold, inserts,
supplements, multiple-page advertisements, special inks and paper, Special orders must be discussed in
advance to conirm mechanical feasibility and inal quotation.
一般条款General Conditions
All advertisements are subject to BAZAAR approval, BAZAAR retains the ultimate right to reject any
advertisement.
Any advertisement that contains bilingual text must display the Chinese text before the foreign-language text.
All advertisements must use simpliield Chinese character text.
All Cosmetic, Medicine and Food advertisements must display a health/hygiene certiicate number.
The word “BAZAAR promotion”will be placed above content in which BAZAAR ‘s opinion stimulates editorial.
BAZAAR will not be responsible for errors in advertising materials that are provided after the material deadline.
封面+封面故事Cover+Cover Story1,080,000 170,000
封面外折 2POutside Gatefold 2P850,000 134,000
封面内折 4PInside Gatefold 4P1,200,000 190,000
封二跨页Inside Front Cover Spread800,000 126,000
第一服饰跨页1st Fashion Spread 700,000 110,000
第一非服饰跨页1st  Non-Fashion Spread 680,000 107,000
第二服饰跨页2nd Fashion Spread630,000 99,000
第二非服饰跨页2nd Non-Fashion Spread 610,000 96,000
第三服饰跨页3rd Fashion Spread600,000 94,600
第三非服饰跨页3rd Non-Fashion Spread 580,000 91,500
第四服饰跨页4th Fashion Spread 560,000 88,000
第四非服饰跨页4th Non-Fashion Spread 540,000 85,000
第五服饰跨页5th Fashion Spread520,000 82,000
第五非服饰跨页5th Non-Fashion Spread 500,000 79,000
目录前跨页Spread Before Table Of Content480,000 75,000
卷首语对页Full Page facing Editor's Letter420,000 66,000
目录及卷首语间跨页Spread Between TOC&Editor's Letter460,000 72,000
目录对页1-3Facing Table Of Content 1-3380,000 60,000
目录间跨页Spread  after Content430,000 68,000
目录对页4-时尚评论4th  Facing TOC（Fashion Review）350,000 55,000
目录对页5-男装规则5th  Facing TOC  (Gentlemans Rules)340,000 53,600
目录对页6-设计解析6th  Facing TOC  (Style Analysis)330,000 52,000
目录对页7-摩登对话7th  Facing TOC  (Modern Talks)320,000 50,500
目录对页88th  Facing TOC 310,000 48,900
目录对页99th  Facing TOC 300,000 47,300
目录对页1010th  Facing TOC 290,000 45,700
前1/2单页Full Page in the first 1/2 Magazine   270,000 42,500
前1/2跨页Double-page Spread in the first 1/2 Magazine410,000 64,700
后1/2单页Full Page in the last 1/2 Magazine   240,000 38,000
后1/2跨页Double-page Spread in the last 1/2 Magazine350,000 55,000
时装大片6PFashion Shooting 6P900,000 142,000
封三Inside Back Cover300,000 47,300
封三跨页DPS of Inside Back Cover400,000 63,000
封底Outside Back Cover830,000 130,000