|
2012 VOGUE China Advertising Rate Card |
| Position版位 |
X 1 |
X 6 |
X 12 |
X 18 |
X 24+ |
| Frequency Discount Rate |
|
5% |
10% |
15% |
20% |
| Cover Gatefold // 封面折页 |
1,764,103 |
|
|
|
|
| 1st Fashion double page spread before Table of Content // 目录前第一服饰特跨页 |
740,689 |
|
|
|
|
| 1st Beauty double page spread before Table of Content // 目录前第一化妆品特跨页 |
735,214 |
|
|
|
|
| 1st Watch double page spread before Table of Content // 目录前第一手表特跨页 |
740,689 |
|
|
|
|
| 2nd Fashion double page spread before Table of Content // 目录前第二服饰特跨页 |
690,551 |
|
|
|
|
| 2nd Beauty double page spread before Table of Content // 目录前第二化妆品特跨页 |
690,551 |
|
|
|
|
| 3rd Fashion double page spread before Table of Content // 目录前第三服饰特跨页 |
690,551 |
|
|
|
|
| 3rd Beauty double page spread before Table of Content // 目录前第三化妆品特跨页 |
690,551 |
|
|
|
|
| 4th Fashion double page spread before Table of Content // 目录前第四服饰特跨页 |
658,062 |
|
|
|
|
| 4th Beauty double page spread before Table of Content // 目录前第四化妆品特跨页 |
648,481 |
|
|
|
|
| 5th Fashion double page spread before Table of Content // 目录前第五服饰特跨页 |
630,467 |
|
|
|
|
| 5th Beauty double page spread before Table of Content // 目录前第五化妆品特跨页 |
630,467 |
|
|
|
|
| Double page spread before Table of Content // 目录前特跨页 |
630,467 |
|
|
|
|
| 1st single page facing Table of Content // 第一目录旁全页 |
347,528 |
|
|
|
|
| Single page facing Table of Content // 目录旁全页 |
327,036 |
|
|
|
|
| Double page spread between／after Table of Content // 目录间／后特跨页 |
570,389 |
|
|
|
|
| Single page facing From the Editor // 编者的话旁全页 |
310,258 |
294,746 |
279,232 |
263,720 |
248,207 |
| Double page spread between From the Editor & Masthead // 编者的话及版权页之间跨页 |
556,705 |
528,870 |
501,035 |
473,198 |
445,363 |
| Single page facing Masthead // 版权页旁全页 |
303,245 |
288,083 |
272,920 |
257,758 |
242,596 |
| Double page spread between facing Masthead & Facing Contributor／／版权页与本期特约之间的跨页 |
545,841 |
518,549 |
491,257 |
463,965 |
436,673 |
| Single page facing Contributor // 本期特约旁全页 |
299,463 |
284,490 |
269,516 |
254,543 |
239,570 |
| Double page spread between Facing Contributor & Facing Vogue letter ／／本期特约与读编往来之间的跨页 |
530,678 |
504,144 |
477,610 |
451,077 |
424,543 |
| Single page facing Vogue Letters // 读编往来旁全页 |
299,463 |
284,490 |
269,516 |
254,543 |
239,570 |
| Double page spread before Vogue Dream Ticket //本季潮流前跨页 |
505,408 |
480,138 |
454,868 |
429,596 |
404,326 |
| Single page facing Vogue Dream Ticket or In Vogue// 本季潮流旁全页 |
291,830 |
277,239 |
262,647 |
248,056 |
233,464 |
| Double page spread after Vogue Dream Ticket but before 1/3 // 前1/3跨页 |
489,008 |
464,558 |
440,107 |
415,657 |
391,206 |
| Single page after Vogue Dream Ticket but before 1/3 // 前1/3单页 |
291,518 |
276,941 |
262,366 |
247,789 |
233,214 |
| Double page spread before Beauty // 美容单元前跨页 |
472,608 |
448,977 |
425,347 |
401,717 |
378,087 |
| Single page before Beauty // 美容单元前单页 |
283,028 |
268,878 |
254,725 |
240,575 |
226,422 |
| Single page facing Beauty Opening // 美容单元旁第一全页 |
259,924 |
246,927 |
233,932 |
220,936 |
209,130 |
| Single page between Beauty & Well // 美容单元及时装大片间全页 |
246,654 |
234,320 |
221,988 |
209,655 |
197,322 |
| Double page spread between Beauty & Well // 美容单元及时装大片间跨页 |
460,644 |
437,611 |
414,579 |
391,546 |
368,515 |
| Sinle page facing Well Opening // 时装大片旁第一全页 |
216,604 |
205,773 |
194,944 |
184,113 |
173,283 |
| Single page facing Art & Living Opening // 艺术与生活第一全页 |
179,059 |
170,106 |
161,153 |
152,200 |
143,247 |
| Single page after Well // 时装大片后单页 |
158,155 |
150,247 |
142,340 |
134,432 |
126,524 |
| Double page spread after Well // 时装大片后跨页 |
316,309 |
300,495 |
284,680 |
268,864 |
253,048 |
| Inside Back Cover // 封三 |
312,047 |
296,444 |
280,842 |
265,239 |
249,637 |
| Inside Back Cover Spread // 封三跨页 |
488,286 |
463,871 |
439,456 |
415,042 |
390,628 |
| Back Cover // 封底 |
608,230 |
|
|
|
|
| Cover gatefold and OBC increased 15%,DPS before TOC increase 10% ,the rest position increased 8% based on 2010 rate. |
|
