|
2014年主刊广告价格及版位 |
| 版位 |
POSITION |
2013年价格RMB |
2014年价格RMB |
增幅 |
| 封面拉页 |
Cover Gatefold |
1,480,000 |
1,650,000 |
11.5% |
| 全书时装第一跨页 |
First Double Page Spread of Fashion |
880,000 |
980,000 |
11.4% |
| 全书化妆品第一跨页 |
First Double Page Spread of Cosmetics |
880,000 |
980,000 |
11.4% |
| 全书时装第二跨页 |
Second Double Page Spread of Fashion |
860,000 |
960,000 |
11.6% |
| 全书化妆品第二跨页 |
Second Double Page Spread of Cosmetics |
860,000 |
960,000 |
11.6% |
| 全速时装第三跨页 |
Third Double Page Spread of Fashion |
820,000 |
910,000 |
11.0% |
| 全书化妆品第三跨页 |
Third Double Page Spread of Cosmetics |
820,000 |
910,000 |
11.0% |
| 全书时装第四跨页 |
Fourth Double Page Spread of Fashion |
770,000 |
850,000 |
10.4% |
| 全书化妆品第四跨页 |
Fourth Double Page Spread of Cosmetics |
770,000 |
850,000 |
10.4% |
| 封面故事前跨页 |
Double Page Spread before Cover Story |
750,000 |
830,000 |
10.7% |
| 目录前4P拉页 |
4P INSIDE GATEFOLD RITHT BEFORE TABLE OF CONTENT |
|
1,500,000 |
|
| 目录前跨页 |
Double Page Spread before Table of Contents |
720,000 |
800,000 |
11.1% |
| 目录旁页 |
Full Page Facing Table of Contents |
350,000 |
380,000 |
8.6% |
| 目录页后版权页前跨页 |
Double Page Spread after Table of Contents and before Masthead |
700,000 |
760,000 |
8.6% |
| 版权旁页 |
Full Page Facing Masthead |
350,000 |
380,000 |
8.6% |
| 版权页后卷首语前跨页 |
Double Page Spread after Masthead and before From The Editor |
700,000 |
760,000 |
8.6% |
| 卷首语旁页 |
Full Page Facing From The Editor |
340,000 |
370,000 |
8.8% |
| 时装版开篇前内页 |
Full Page before The Cover of FASHION |
320,000 |
340,000 |
6.3% |
| 时装版开篇前跨页 |
Double Page Spread before The Cover of FASHION |
580,000 |
620,000 |
6.9% |
| 时装版开篇旁内页 |
Full Page Facing The Cover of FASHION |
310,000 |
330,000 |
6.5% |
| 全书前1/3版内页 |
Full Page within 1/3 |
285,000 |
300,000 |
5.3% |
| 全书前1/3版跨页 |
Double Page Spread within 1/3 |
505,000 |
530,000 |
5.0% |
| 服装版内页 |
Full Page inside FASHION |
265,000 |
280,000 |
5.7% |
| 服装版跨页 |
Double Page Spread inside FASHION |
475,000 |
500,000 |
5.3% |
| 美容版开篇旁内页 |
Full Page Facing The Cover of BEAUTY |
240,000 |
250,000 |
4.2% |
| 美容版内页 |
Full Page inside BEAUTY |
225,000 |
235,000 |
4.4% |
| 美容版跨页 |
Double Page Spread insinde BEAUTY |
405,000 |
425,000 |
4.9% |
| 生活版内页 |
Full Page inside LIFE STYLE |
185,000 |
190,000 |
2.7% |
| 生活版跨页 |
Double Page Spread inside LIFE STYLE |
335,000 |
348,000 |
3.9% |
| 生活版咨询对手内页 |
Full Page Facing Brand News inside LIFE STYLE |
165,000 |
170,000 |
3.0% |
| 封三 |
Inside Back Cover |
390,000 |
420,000 |
7.7% |
| 封底 |
Back Cover |
640,000 |
700,000 |
9.4% |
| 1／2版内页 |
1/2 Page |
160,000 |
170,000 |
6.3% |
| 1／3版内页 |
1/3 Page |
135,000 |
145,000 |
7.4% |
| 版权旁1／3内页 |
1/3 Page Facing Mashead |
145,000 |
155,000 |
6.9% |
|
2014年副刊广告价格及版位 |
| 版位 |
POSITION |
2013年价格RMB |
2014年价格RMB |
增幅 |
| 第一跨页 |
First Double Page Spread |
600,000 |
650,000 |
8.3% |
| 第二跨页 |
Second Double Page Spread |
570,000 |
620,000 |
8.8% |
| 目录前跨页 |
Double Page Spread before Table of Contents |
540,000 |
580,000 |
7.4% |
| 目录旁页 |
Full Page Facing Table of Contents |
240,000 |
260,000 |
8.3% |
| 版权旁页 |
Full Page Facing Mashead |
240,000 |
260,000 |
8.3% |
| 一般内页 |
Inside Back Cover |
170,000 |
185,000 |
8.8% |
| 一般跨页 |
Inside Back Cover Spread |
310,000 |
335,000 |
8.1% |
| 封底 |
Back Cover |
420,000 |
460,000 |
9.5% |
| 月发行量1,250,000册，发行比例如下： |
| 省份 |
|
省份 |
发行量比例 |
| 北京 |
17.7% |
河南省 |
1.5% |
| 上海 |
17.2% |
广西壮族自治区 |
1.4% |
| 广东省 |
3.3% |
黑龙江省 |
1.6% |
| 广州 |
11.3% |
江西省 |
1.3% |
| 江苏省 |
6.5% |
河北省 |
1.2% |
| 浙江省 |
6.3% |
福建省 |
1.0% |
| 四川省 |
5.6% |
天津 |
1.1% |
| 湖北省 |
3.6% |
新疆维吾尔自治区 |
1.0% |
| 辽宁省 |
3.5% |
吉林省 |
1.1% |
| 云南省 |
2.1% |
贵州省 |
0.9% |
| 湖南省 |
2.1% |
甘肃省 |
0.9% |
| 重庆 |
1.8% |
山西省 |
0.4% |
| 陕西省 |
1.7% |
内蒙古自治区 |
0.3% |
| 山东省 |
1.7% |
宁夏回族自治区 |
0.2% |
| 安徽省 |
1.6% |
青海省 |
0.1% |
|
