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文案:李奥贝纳名人名言(三)

来源:互联网  发布日期: 2012年5月29日 14:03 

  以下是李奥贝纳(Leo Burnett)的30条名人名言。

  21、如果我们努力去寻找的话,总会有改进的空间,在某处等着我们。

  “There is a paradise of improvement awaiting us if we search hard enough for it.”

  22、我渐渐学到,为当时不受欢迎的想法或观念而战,永远是值回票价的,千万别屈服匆促而轻率的大众协议。

  “I have learned that it pays to fight for concepts and causes that may appear unpopular at the moment ,rather than following the course o感叹 and easy agreement.”

  23、很明显的,公司不可能比员工成长得更好或更快。

  “It is apparent that the company can't be any better or bigger than the growth of the people in it.”

  24、广告是人与人沟通的行业。我们应永远力行这个原则。

  “In this agency business we are people talking to people,and that's what we should keep running through our fingers.”

  25、我们制作销售产品的广告,但也请记住,广告负有广泛的社会责任。

  “Let's gear our advertising to sell our goods,but let's recognize also that advertising has a broad social responsibility.”

  26、如果你并不拥有十足的创造力,丰富的想像力,对万事万物也没有太多的好奇和疑问,那么,我劝你最好离广告这行远一点。

  “If you're not fertile and imaginative and full of wonder and curiosity,I urge you to stay away from advertising.”

  27、所谓的「拜大主义」,就是冰封固有操守而火热追求利润。

  “‘Too-bigness’has set in when the hot pursuit of profits cuts corners on old-fashioned ethics.”

  28、一个真正优秀的创意人员,对实事求是比能言善道更有兴趣,对感动人心比甜言蜜语更觉满足。

  “A really good creative person is more interested in earnestness than in glibness and takes more satisfaction out of converting people than in ‘wowing’them.”

  29、创意给人生命和生趣。

  “Ideas alone enable a man to survive and flourish.”

  30、当一个人从骨子里深深了解什么是对的,并时时身体力行,他便能免于落入妥协的陷阱-没有人能收买或腐化他。

  “When a man knows deep in his bones what is right,and keeps acting on it,he avoids the trap of compromise-he remains incorruptible.”

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