第43届One Show国际创意奖颁奖典礼日前在纽约举行，The One Club 颁布了全场14个类目的共556座奖项。大中华区共有8个优秀作品获得铅笔奖项，其中包含台湾的1支金铅笔奖、大陆和香港地区各得两支银铅笔奖。REI 的作品#OptOutside，凭借优秀的行业洞察拔得头筹，获得全场大奖。  “今年我们共收到了超过20,000件的作品投稿，最终只有14作品有资格进行全场大奖的角逐，这14件作品是今年One Show各个奖项类目的精品之作。”The One Club全球CEO Kevin Swanepoel提到。 “One Show代表了世界广告的权威，能获得One Show的全场大奖，我们感到非常荣幸，” Venables Bell & Partners的执行创意总监Will McGinness在发表获奖感言时激动的谈到。“#OptOutside这个想法无论是对于我们还是对于客户都是一个非常大胆的尝试，在黑色星期五这个购物折扣狂潮里选择关门歇业，这对于所有零售商来说是一个不可置信的事情。然而这个方案从最初的营销事件一直到后期的真正实施，甚至吸引其他零售商的加入，它的成功是市场上少有的案例，也是我们没有预计到的。” 大中华区获奖名单： PUBLIC RELATIONS - GOLD PENCIL #MyFutureIsMineToSave AGENCY Ogilvy & Mather,Taipei / Tapei CLIENT Far EasTone Telecommunications Company CATEGORY Public Relations - Brands, Products & Services MOBILE – SILVER PENCIL ‘Missing Child’ Lock Screens AGENCY Cheil / Hong Kong CLIENT Save The Children CATEGORY Mobile - Applications & Sites MOBILE – SILVER PENCIL SEARCH FOR FREE WIFI SEARCH FOR MISSING CHILDREN AGENCY TBWA\Shanghai / Shanghai CLIENT Baobeihuijia CATEGORY Mobile – Advertising on Mobile Devices DESIGN – SILVER PENCIL Blockbuster Box AGENCY Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong CLIENT Pizza Hut CATEGORY Design - Package Design DESIGN –BRONZE PENCIL Blockbuster Box AGENCY Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong CLIENT Pizza Hut CATEGORY Design - Illustration - Single or Series INTERACTIVE - SILVER PENCIL "See you again, Kathmandu" - Baidu's recovery program for monuments in Nepal AGENCY BlueDigital / Beijing CLIENT Baidu CATEGORY Interactive - Websites INTERACTIVE - BRONZE PENCIL “2015 NIKE JDI SHANGHAI CITY ATTACK - The Unstoppable Tribute”/ Wieden + Kennedy Shanghai/ Nike China AGENCY Wieden+Kennedy Shanghai / Shanghai + Dreamone / Shanghai + O / R / Shanghai CLIENT Nike China CATEGORY Interactive - Footwear, Clothing & Accessories INTELLECTUAL PROPERTY - BRONZE PENCIL SOS Network AGENCY Ogilvy & Mather Group HK / Hong Kong CLIENT Maxis Berhad CATEGORY Intellectual Property - Physical / Digital 以下是14个类目的全场大奖提名奖名单： PRINT & OUTDOOR: “Survival Billboard” for Microsoft by McCann / m:united / London. http://v.qq.com/page/d/g/w/d01998xgxgw.html DESIGN: “Nameless Paints” for Kokuyo by Dentsu / Tokyo DIRECT: “The Interactive Form” for CANAL+ by BETC + BETC / Digital / Paris. BRANDED ENTERTAINMENT: “#NOTCOMINGSOON” for Remy Cointreau / Louis XIII by FF / New York + Moonwalk / New York RESPONSIVE ENVIRONMENTS: “The Last Shot” for Jordan Brand by AKQA / San Francisco + LOS YORK / Los Angeles PUBLIC RELATIONS: “Inspiring Spirit” for Scoot by Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore + Publicis / Singapore FILM: “Shoplifters” for Harvey Nichols by "adam&eveDDB / London + Blink / London + Zenith Optimedia / London + The Mill / London INTERACTIVE: “Call Brussels” for visit.brussels by "Air / Brussels + Lovo Films / Brussels + Globule Bleu / Brussels +White / Brussels CROSS-PLATFORM: “#OptOutside” for REI by "Venables Bell & Partners / San Francisco + Tool of North America / Santa Monica + North Kingdom / Los Angeles + Edelman / San Francisco INTELLECTUAL PROPERTY: “Funtastic Hand” for Cirec Foundation by "Publicis Colombia / Bogotá + Cirec Foundation / Bogotá SOCIAL: “Taco Emoji Engine” for Taco Bell by Deutsch / Los Angeles MOBILE: “The world addressed” for what3words by what3words / London Ux/Ui: “Make Up Genius” for L'Oréal Paris by "McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris RADIO: “Learning on the way” for ADN by Sancho BBDO / Bogota 特别奖获奖名单：   |
